Most of us scroll through feeds that are picked for us. The algorithm decides who we see, what we watch, and who we follow. But there is a better way. This guide covers how to find creators to follow on your own terms, using simple habits that anyone can practice.
Why Algorithm Feeds Are Not Enough
Algorithm feeds are designed to keep you watching, not to find you the best creators. They show content that has broad appeal, not content that fits your specific interests. Over time, that can make everything feel the same.
When you rely on algorithms, you also miss smaller creators who make great work but do not get pushed to the top. These are often the creators who produce the most thoughtful, personal content. They might not have millions of followers, but they have a strong connection with the people who do find them.

So, if the algorithm is not going to do it, where do you start?
Start With What You Already Like
The easiest way to find new creators is to look at who the people you already follow are following. Most creators share or mention other creators they admire. That is a direct recommendation from someone whose taste you already trust.
You can also look at the comment sections of your favorite creators. Fans often talk about other creators who make similar content. That is a good place to pick up names you would not otherwise see.
Another approach is to look at collaborations. When two creators work together, they often introduce each other to their audiences. If you like one half of a collaboration, there is a decent chance you will like the other half.

Finding creators worth following does not have to be left to chance. A few deliberate habits, like following links, asking in niche communities, and reviewing your list regularly, can make the whole process feel more intentional. It takes a little time, but the result is a feed that actually reflects your interests. That is a better trade than whatever the algorithm decides to show you next.